Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
Background: Consumers are not always aware of how their purchase decisions may harm other humans and the environment. Green customer helping behaviours could aid in solving this problem. Aim: The study aims to develop a research model, advancing knowledge of the extent to which idealism (an ethical...
Uloženo v:
| Hlavní autoři: | , , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
AOSIS
2024-11-01
|
| Edice: | South African Journal of Economic and Management Sciences |
| Témata: | |
| On-line přístup: | https://sajems.org/index.php/sajems/article/view/5746 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|