FACEBOOK LIVE-STREAMING: HOW IT AFFECT THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?
Today, people use social media for communicating and browsing the internet during their spare time. Additionally, people are using social media as a means of leisure during their free time. When Facebook launched its Facebook Live streaming application in 2016, the phenomenon created new opportunit...
Wedi'i Gadw mewn:
| Prif Awduron: | , , , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
UUM PRESS
2022-01-01
|
| Cyfres: | Journal of Business Management and Accounting |
| Pynciau: | |
| Mynediad Ar-lein: | https://e-journal.uum.edu.my/index.php/jbma/article/view/14719 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|