Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams
Numerous Customer Relationship Management (CRM) studies have focused on utilization and acceptance (or failure). Few studies have looked at one of the original purposes of CRM, contact management, i.e., how leads become prospects and then valued clients. In this large sample study, the results indic...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Marketing Management Association
2011-01-01
|
| シリーズ: | Marketing Management Journal |
| オンライン･アクセス: | https://doi.org/10.63963/001c.150998 |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|