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Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation

The purpose of this research was to investigate the relationship between customer equity and the performance of Parsian International Hotels Corporation. For this reason it’s an applied and descriptive research. A review of the current literature revealed three key determinants of customer equity: (...

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I tiakina i:
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Ngā kaituhi matua: Hashem Aghazade, Amir Khanlari, Haleh Akbarpour
Hōputu: Artigo
Reo:Persa
I whakaputaina: University of Tehran, Faculty of Management 2015-12-01
Rangatū:‫مدیریت بازرگانی
Ngā marau:
Urunga tuihono:https://jibm.ut.ac.ir/article_52325_f3c99985c4421b50a28f0aca38e2b4aa.pdf
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