A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr
Abstruct: The development of telecom companies in the world and the maturity of markets of such services, the management of customer loyalty has become a major concern in the company. This research is trying to provide a model for mobile service customer loyalty considering the customer equity, valu...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
University of Isfahan
2014-01-01
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| Serie: | تحقیقات بازار یابی نوین |
| Soggetti: | |
| Accesso online: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-118-4&slc_lang=en&sid=1 |
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