Consumer choice influenced by advertising: social and psychological aspects
In today's environment, the advertising industry has been a great success, as advertising is an effective tool for modifying customer behavior, attracting attention to products and creating a positive image of the company. Therefore, advertising gurus have begun to look for new approaches to creati...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ukrainian State University of Science and Technologies
2019-12-01
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| coleção: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Assuntos: | |
| Acesso em linha: | https://udhtu.edu.ua/public/userfiles/file/EK_journal/2019-2/Kuchkova.pdf |
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