Evaluation of the Online Media Advertising Cost Calculation System Using the Cost Per Click and Cost Per Mille Methods
Online advertising platforms commonly employ Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) models to determine advertiser fees based on user engagement and exposure metrics. While these pricing arrangements are mathematically simple, ensuring calculation accuracy and the scalability...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LPPM Universitas Bhinneka Nusantara
2026-03-01
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| coleção: | Journal of Information and Technology |
| Assuntos: | |
| Acesso em linha: | https://jurnal.ubhinus.ac.id/index.php/J-INTECH/article/view/2230 |
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