Click Fraud in Digital Advertising: A Comprehensive Survey
Recent research has revealed an alarming prevalence of click fraud in online advertising systems. In this article, we present a comprehensive study on the usage and impact of bots in performing click fraud in the realm of digital advertising. Specifically, we first provide an in-depth investigation...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2021-12-01
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| Serier: | Computers |
| Fag: | |
| Online adgang: | https://www.mdpi.com/2073-431X/10/12/164 |
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