Bridging the innovative Attitude–Behavior Gap: A dual-level analysis
Studying the potential gap between firms’ and consumers’ sustainable attitudes and behaviors is important for aligning expectations and promoting strategies to reduce this gap and effectively implement sustainable business models. However, knowledge is lacking on this attitude–behavior gap, which ha...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Elsevier
2024-10-01
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| Colección: | Journal of Innovation & Knowledge |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S2444569X24001008 |
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