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The perceived value of frequent flyer program benefits among Australian travelers

<p>Understanding the perceived value of frequent flyer program benefits is crucial for commercial operations of airlines. This study aimed to investigate if travelers value various benefits provided by airlines and if such valuation correlates with certain characteristics of travelers. Through a sce...

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Detalles Bibliográficos
Principais autores: Yi Gao, Madeline Carrigg, Robert Lewinski, Danielle Polderman, Paul Tkalcevic
Formato: Artigo
Idioma:Inglês
Publicado: Embry-Riddle Aeronautical University 2018-07-01
Series:International Journal of Aviation, Aeronautics, and Aerospace
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Acceso en liña:https://commons.erau.edu/ijaaa/vol5/iss3/6
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