A Tracer Study on the Employability of the Graduates of BSBA Marketing Management: Basis for Curriculum Enhancement

This study examines the career trajectories and employment patterns of graduates from Rizal Technological University (RTU) who obtained a bachelor's degree in business administration with a specialization in marketing management. Data was collected through a survey questionnaire administered to 527...

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Detalhes bibliográficos

Principais autores:	John Eric Estrellado, Corazon Austria, Jammie Lee Gregorio
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universidade Estadual de Alagoas 2025-03-01
Colecção:	Diversitas Journal
Assuntos:	Graduate Tracer Study Business Administration Marketing Curriculum HIgher Education Employability
Acesso em linha:	https://diversitasjournal.com.br/diversitas_journal/article/view/3178
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