Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods
The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. Th...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Negeri Semarang
2019-09-01
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| Serie: | Jurnal Dinamika Manajemen |
| Soggetti: | |
| Accesso online: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/18573 |
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