Use of mobile apps when purchasing apparel: A young male adult perspective
Background: Given the increased usage of mobile apps among males when purchasing apparel, it is imperative that retailers develop mobile apps that align with the target market’s needs. Objectives: This article aims to determine the mobile app intention and usage among young male adult consumers whe...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
2023-12-01
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| coleção: | South African Journal of Information Management |
| Assuntos: | |
| Acesso em linha: | https://sajim.co.za/index.php/sajim/article/view/1745 |
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