Use of mobile apps when purchasing apparel: A young male adult perspective

Background: Given the increased usage of mobile apps among males when purchasing apparel, it is imperative that retailers develop mobile apps that align with the target market’s needs. Objectives: This article aims to determine the mobile app intention and usage among young male adult consumers whe...

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Principais autores:	Miguel Correia, Nicole Cunningham, Mornay Roberts-Lombard
Format:	Artigo
Jezik:	Inglês
Izdano:	AOSIS 2023-12-01
Serija:	South African Journal of Information Management
Teme:	tam tpb perceived usefulness perceived ease of use subjective norms attitude innovativeness collectivism behavioural intention actual use
Online dostop:	https://sajim.co.za/index.php/sajim/article/view/1745
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