Why do consumers adopt smart voice assistants for shopping purposes? A perspective from complexity theory

The widespread appeal of Smart Voice Assistants (SVAs) stems from their ability to enhance the everyday lives of consumers in a practical, enjoyable, and meaningful manner. Despite their popularity, the factors that shape consumer adoption of SVAs remain largely unexplored. To address this research...

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Главные авторы:	Dimah Al-Fraihat, Maram Alzaidi, Mike Joy
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Elsevier 2023-05-01
Серии:	Intelligent Systems with Applications
Предметы:	Smart voice assistants Complexity theory fsQCA SVA adoption Functional and social variables
Online-ссылка:	http://www.sciencedirect.com/science/article/pii/S2667305323000558
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