Sport event leveraging aimed at destination brand benefits: The case Cameroon
The study sets out to determine event attendee perceptions on sport event leveraging which is aimed at destination brand benefits for Cameroon. The study employed a quantitative inquiry whereby data were collected from sport event attendees at various stadiums in Cameroon during the 2021 African Cup...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Editura Universităţii din Oradea
2023-08-01
|
| Schriftenreihe: | GeoSport for Society |
| Schlagworte: | |
| Online-Zugang: | https://geosport.uoradea.ro/2023_2/gss.1902-096.pdf |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|