Sport event leveraging aimed at destination brand benefits: The case Cameroon
The study sets out to determine event attendee perceptions on sport event leveraging which is aimed at destination brand benefits for Cameroon. The study employed a quantitative inquiry whereby data were collected from sport event attendees at various stadiums in Cameroon during the 2021 African Cup...
Guardado en:
| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Editura Universităţii din Oradea
2023-08-01
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| Colección: | GeoSport for Society |
| Materias: | |
| Acceso en línea: | https://geosport.uoradea.ro/2023_2/gss.1902-096.pdf |
| Etiquetas: |
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