Coping with Crises: A Study of Humor Appeal in Moroccan Advertising during the COVID-19
Introduction. The emergence of COVID-19 prompted diverse advertising strategies globally, with humor appeal being one of the notable approaches. Method. Thus, the aim of this research is to examine and analyze the utilization of humor appeal in Moroccan advertising during the pandemic, employing a...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Vilnius University Press
2024-07-01
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| Serie: | Information & Media |
| Soggetti: | |
| Accesso online: | https://www.journals.vu.lt/IM/article/view/33891 |
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