Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected

This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the study show that visualization of Yamaha Fazzio Hybr...

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Autor principal:	Dian Eka Permanasari
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program 2022-12-01
Col·lecció:	Kalijaga Journal of Communication
Matèries:	emotional branding advertising communication yamaha fazzio hybrid- connected
Accés en línia:	https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2524
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