Synergetic effect of benchmarking competitive advantages
It is analyzed the essence of synergistic competitive benchmarking. The classification of types of synergies is developed. It is determined the sources of synergies in conducting benchmarking of competitive advantages. It is proposed methodological framework definition of synergy in the formation of...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Sumy State University
2011-12-01
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| Серія: | Marketing i Menedžment Innovacij |
| Предмети: | |
| Онлайн доступ: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_55_66.pdf |
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