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The Effect of Culture and Language on Organizational Information Processing

Entering into an international channel relationship with a firm whose members speak a different language and follow the strictures of a different culture, the ability of the organization to process information about the new channel member is hindered. This paper leverages a previously developed four...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: KENNETH HUNT, THOMAS ROGERS, R. EDWARD BASHAW
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Marketing Management Association 2000-01-01
Rangatū:Marketing Management Journal
Urunga tuihono:https://doi.org/10.63963/001c.150762
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