The Effect of Culture and Language on Organizational Information Processing
Entering into an international channel relationship with a firm whose members speak a different language and follow the strictures of a different culture, the ability of the organization to process information about the new channel member is hindered. This paper leverages a previously developed four...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Marketing Management Association
2000-01-01
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| Edice: | Marketing Management Journal |
| On-line přístup: | https://doi.org/10.63963/001c.150762 |
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