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The Use of Social Media as a Marketing Communication Channel by the Largest Ports of the Baltic Sea Region

Social media is used by more and more organizations, including seaports, because digital communication channels are an important tool in creating the brand image and one of the ways to build good relationships with stakeholders. Despite the fact that seaports are an important factor in the economic...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Anna Kaminska, Przemyslaw Dmowski
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Gdynia Maritime University 2025-03-01
Rangatū:TransNav
Ngā marau:
Urunga tuihono:https://www.transnav.eu/files/The_Use_of_Social_Media_as_a_Marketing_Communication_Channel_by_the_Largest_Ports_of_the_Baltic_Sea_Region,1488.pdf
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