The Use of Social Media as a Marketing Communication Channel by the Largest Ports of the Baltic Sea Region
Social media is used by more and more organizations, including seaports, because digital communication channels are an important tool in creating the brand image and one of the ways to build good relationships with stakeholders. Despite the fact that seaports are an important factor in the economic...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Gdynia Maritime University
2025-03-01
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| Col·lecció: | TransNav |
| Matèries: | |
| Accés en línia: | https://www.transnav.eu/files/The_Use_of_Social_Media_as_a_Marketing_Communication_Channel_by_the_Largest_Ports_of_the_Baltic_Sea_Region,1488.pdf |
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