Communication Analysis of Persuasive Text
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code. Verbal, visual and verbal-visual texts, if they got to influence recipients attitudes or behaviour, need to use discourse knowledge and abilit...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Lodz University Press
2018-02-01
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| coleção: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Assuntos: | |
| Acesso em linha: | https://czasopisma.uni.lodz.pl/polonica/article/view/4002 |
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