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Corporate social responsibility communication from multinational chocolate companies

Society and governance require multinational companies to adopt sustainable behaviour, looking at Corporate Social Responsibility. This study analysed the largest chocolate and cocoa producers in 2021 focusing on their communication strategies. The objective was to identify how these companies commu...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Antonina Sparacino, Valentina Maria Merlino, Filippo Brun, Danielle Borra, Simone Blanc, Stefano Massaglia
Format: Artigo
Sprache:Inglês
Veröffentlicht: Elsevier 2024-06-01
Schriftenreihe:Sustainable Futures
Schlagworte:
Multinational companies
Corporate social responsibility
Sustainability
Content analysis
Marketing strategies
Chocolate supply chain
Online-Zugang:http://www.sciencedirect.com/science/article/pii/S2666188824000017
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