The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation
ABSTRACT: Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...
Na minha lista:
| Principais autores: | , , , , , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Elsevier
2022-06-01
|
| Serier: | Journal of Open Innovation: Technology, Market and Complexity |
| Fag: | |
| Online adgang: | http://www.sciencedirect.com/science/article/pii/S2199853122000257 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|