The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation
ABSTRACT: Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...
Gardado en:
| Principais autores: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Elsevier
2022-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Assuntos: | |
| Acceso en liña: | http://www.sciencedirect.com/science/article/pii/S2199853122000257 |
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