A Critical Analysis of Attempts to Regulate Native Advertising and Influencer Marketing

This research critically examines how regulatory bodies in Canada, the United Kingdom, and the United States are responding to native advertising and influencer marketing, two practices that blur the line between digital media content and advertising. Through an examination of regulatory guidelines...

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Detalles Bibliográficos

Principais autores:	Kyle Asquith, Emily M. Fraser
Formato:	Artigo
Idioma:	Inglês
Publicado:	USC Annenberg Press 2020-10-01
Series:	International Journal of Communication
Assuntos:	Native advertising influencer marketing digital advertising advertising regulation media policy and regulation social media influencers
Acceso en liña:	https://ijoc.org/index.php/ijoc/article/view/16123
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