What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

Children nowadays spend many hours online watching YouTube videos in which their favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just going about their daily activities. These vloggers regularly post attractive and entertaining content in the hope of building...

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Podrobná bibliografie

Hlavní autoři:	Marijke De Veirman, Liselot Hudders, Michelle R. Nelson
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2019-12-01
Edice:	Frontiers in Psychology
Témata:	social media influencers influencer marketing children native advertising advertising literacy YouTube
On-line přístup:	https://www.frontiersin.org/article/10.3389/fpsyg.2019.02685/full
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!