The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction
The aim of this study is to examine the effect of social responsibility on customer trust and purchase intention wuth emphasis on the mediator role of customer satisfaction. This study is an applied research and is a Descriptive-Survey research by Method. A sample consisting the customer of 27 bank...
Сохранить в:
| Главные авторы: | , , |
|---|---|
| Формат: | Artigo |
| Язык: | Persa |
| Опубликовано: |
University of Tehran, Faculty of Management
2017-02-01
|
| Серии: | مدیریت بازرگانی |
| Предметы: | |
| Online-ссылка: | https://jibm.ut.ac.ir/article_61304_3f4ef70a4b190225919cbc8addbf7721.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|