Artificial Emotions Among Salespeople: Understanding the Impact of Surface Acting
Although marketing researchers have long been aware of acquiescence response bias (ARB), there are conflicting views regarding its prevalence in and impact on marketing data. In this article, the effects of ARB on survey data are evaluated in four studies using a method of identifying ARB developed...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Marketing Management Association
2011-01-01
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| Edice: | Marketing Management Journal |
| On-line přístup: | https://doi.org/10.63963/001c.150996 |
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