The Influence of Content Marketing Quality on Consumer Loyalty Toward the Fashion Brand Zaafer
This study aims to analyze the effect of content marketing quality on consumer brand loyalty toward the fashion brand Zaafer by examining informative value, entertainment value, and social value as independent variables, with experiential evaluation as a mediating variable. A quantitative approach...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Seri Bilgileri: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Konular: | |
| Online Erişim: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8421 |
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