The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya
This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions for a product. This research uses a qualitative m...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-10-01
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| Colecção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5475 |
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