Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia

The era of technology, business competition, and increasingly rapid business growth requires companies to have an efficient and effective marketing strategy. One of the marketing strategies that can generate buying interest is celebrity endorsers and electronic word of mouth (E-WOM). The purpose of...

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Главные авторы:	Devie Rusiana, Sri Setyo Iriani, Andre Dwijanto Witjaksono
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Universitas Proklamasi 45 Yogyakarta 2023-03-01
Серии:	Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Предметы:	brand image buying interest celebrity endorser e-wom
Online-ссылка:	https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1081
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!