Boycotts and brand perception of mineral water affecting generation Z Muslim purchases
Purpose – This study aims to identify the determinants of purchasing decisions for bottled mineral water among generation Z Muslims in Indonesia, particularly in light of product boycotts. Methodology – The sample consisted of 189 respondents, with the criteria being generation Z Muslims in Indone...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
P3EI-Center for Islamic Economics Studies and Development
2024-12-01
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| Serija: | Asian Journal of Islamic Management |
| Teme: | |
| Online pristup: | https://journal.uii.ac.id/AJIM/article/view/37134 |
| Oznake: |
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