Boycotts and brand perception of mineral water affecting generation Z Muslim purchases
Purpose – This study aims to identify the determinants of purchasing decisions for bottled mineral water among generation Z Muslims in Indonesia, particularly in light of product boycotts. Methodology – The sample consisted of 189 respondents, with the criteria being generation Z Muslims in Indone...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
P3EI-Center for Islamic Economics Studies and Development
2024-12-01
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| Seri Bilgileri: | Asian Journal of Islamic Management |
| Konular: | |
| Online Erişim: | https://journal.uii.ac.id/AJIM/article/view/37134 |
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