Revitalizing Copacabana Apartment Hotel: An analysis of marketing strategies and guest satisfaction
The study examined the relationship between marketing strategies and guest satisfaction at the Copacabana Apartment Hotel (CAH) using a descriptive-correlational approach with 320 respondents selected through quota sampling. Most participants were male local tourists, primarily first-time guests sta...
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Institute of Industry and Academic Research Incorporated
2025-06-01
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| Serie: | Journal of Hospitality, Tourism & Cultural Research |
| Soggetti: | |
| Accesso online: | https://iiari.org/journal_article/revitalizing-copacabana-apartment-hotel-an-analysis-of-marketing-strategies-and-guest-satisfaction/ |
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