Revitalizing Copacabana Apartment Hotel: An analysis of marketing strategies and guest satisfaction

The study examined the relationship between marketing strategies and guest satisfaction at the Copacabana Apartment Hotel (CAH) using a descriptive-correlational approach with 320 respondents selected through quota sampling. Most participants were male local tourists, primarily first-time guests sta...

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Xehetasun bibliografikoak

Egile nagusia:	Myra I. Relator
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Institute of Industry and Academic Research Incorporated 2025-06-01
Saila:	Journal of Hospitality, Tourism & Cultural Research
Gaiak:	copacabana apartment hotel marketing strategies marketing mix guest satisfaction
Sarrera elektronikoa:	https://iiari.org/journal_article/revitalizing-copacabana-apartment-hotel-an-analysis-of-marketing-strategies-and-guest-satisfaction/
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