Structural Equation Modeling to Construct Customer Behavioral Intentions in Japanese-Style Yakiniku Restaurants: A Case Study of the Umai Chain Brand
By constructing a linear structural equation model, we explored the impact of the customer service, food quality, and physical environment on customer behavioral intentions with experiential value and customer satisfaction as mediators. We focused on customers of the renowned Taiwanese franchised re...
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| Главные авторы: | , , , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
MDPI AG
2024-09-01
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| Серии: | Engineering Proceedings |
| Предметы: | |
| Online-ссылка: | https://www.mdpi.com/2673-4591/74/1/36 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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