WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant influe...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Elsevier
2013-09-01
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| Collection: | Investigaciones Europeas de Dirección y Economía de la Empresa |
| Sujets: | |
| Accès en ligne: |
http://www.elsevier.es/es-revista-investigaciones-europeas-direccion-economia-empresa-345-resumen-que-es-importante-el-valor-90218048
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