Exploring What Audience Engagement Means for Media Companies

In recent times researchers and industry have paid special attention to the concept of engagement and the academic literature on this topic is abundant. Although audience loyalty and engagement are the cornerstone of the media business, not all companies have developed strategies to further engage...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Mercedes Medina, Idoia Portilla, Tatiana Pereira
Формат:	Artigo
Хэл сонгох:	Espanhol
Хэвлэсэн:	Universidad de Piura 2023-09-01
Цуврал:	Revista de Comunicación
Нөхцлүүд:	audience engagement engagement metrics content production digital media
Онлайн хандалт:	https://revistadecomunicacion.com/article/view/3159
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!