How the features of live streaming e-commerce affect consumer purchase intention: The mediating role of social presence
Live streaming is increasingly recognized as a pivotal feature of e-commerce platforms, serving as an effective tool for product promotion and revenue growth. The aims of this research are to investigate the impact of live streaming e-commerce features on social presence and explores the mechanisms...
Kaydedildi:
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Elsevier
2026-03-01
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| Seri Bilgileri: | Acta Psychologica |
| Konular: | |
| Online Erişim: | http://www.sciencedirect.com/science/article/pii/S0001691826001368 |
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