How the features of live streaming e-commerce affect consumer purchase intention: The mediating role of social presence

Live streaming is increasingly recognized as a pivotal feature of e-commerce platforms, serving as an effective tool for product promotion and revenue growth. The aims of this research are to investigate the impact of live streaming e-commerce features on social presence and explores the mechanisms...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Yanchao Shi, Xuefang Wang, Jing Gong, Wei Wang
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Elsevier 2026-03-01
Schriftenreihe:	Acta Psychologica
Schlagworte:	Live streaming e-commerce features Self-presentation Virtual co-presence Social presence Purchase intention
Online-Zugang:	http://www.sciencedirect.com/science/article/pii/S0001691826001368
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