ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES
This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his understand...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics, University of Tuzla
2011-05-01
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| coleção: | Economic Review |
| Assuntos: | |
| Acesso em linha: | http://er.ef.untz.ba/index.php/er/article/view/188 |
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