The Intensity and Impact of Consumer Animosity and Ethnocentrism in Croatia
Consumers’ attitudes and feelings towards foreign products have been the subject of research in the field of consumer behaviour for years. Consumer ethnocentrism and animosity refer to the economic consequences of consumer purchasing choices as a result of consumers’ moral and social obligations or...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics and Business in Osijek
2013-07-01
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| Colecção: | Ekonomski Vjesnik |
| Assuntos: | |
| Acesso em linha: | http://hrcak.srce.hr/file/159027 |
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