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Anticipated Regret in the Purchase of Secondhand and Counterfeit Product

The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This res...

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Главный автор: Masmira Kurniawati
Формат: Artigo
Язык:Inglês
Опубликовано: Universitas Negeri Semarang 2019-09-01
Серии:Jurnal Dinamika Manajemen
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Online-ссылка:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/18537
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