Pre-Sale Strategies Considering Consumer Anticipated Regret
Pre-sale mechanisms are widely used by e-tailers to manage demand uncertainty and stimulate early purchases, yet existing research has largely emphasized economic incentives while giving limited attention to consumers’ psychological responses to early commitment. This study examines how anticipated...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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MDPI AG
2026-02-01
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| Edice: | Mathematics |
| Témata: | |
| On-line přístup: | https://www.mdpi.com/2227-7390/14/4/692 |
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