Brand importance across product categories in the Czech Republic
This paper deals with customer loyalty to brands and provides an analysis of brand-related attitudes among Czech consumers. Brand loyalty is a very important aspect of competitive marketing and we contribute an empirically supported point of view on the topic. Based on primary data from a complex co...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Nature
2016-04-01
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| coleção: | Management şi Marketing |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1515/mmcks-2016-0001 |
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