Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic
Loyalty programs are among the most frequently employed marketing tools used to minimize customer attrition rates. In this article, different aspects of consumer participation in loyalty programs for major product categories are analyzed with focus on generational differences. We use the time-proven...
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| Principais autores: | , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Springer Nature
2017-12-01
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| סדרה: | Management şi Marketing |
| נושאים: | |
| גישה מקוונת: | http://www.degruyter.com/view/j/mmcks.2017.12.issue-4/mmcks-2017-0031/mmcks-2017-0031.xml?format=INT |
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